Bitartez (IT1771-22) is a Category A Research Group within the Basque University System (2022–2025) and is part of the Faculty of Social Sciences and Communication at the University of the Basque Country (EHU). At Bitartez, we conduct theoretical and applied research in the field of Communication from a multidisciplinary perspective with a focus on knowledge transfer. Our team comprises teaching and research staff with extensive professional experience in the fields of Journalism, Advertising and Public Relations, Audiovisual Communication and International Relations.
In our research, we analyse the profiles and skills of communication professionals, news production in the media, and gender in relation to communication and teaching. We also study disinformation and its effects on society, promote journalistic methods to foster media and information literacy among the public, and analyse international communication within a global context marked by profound transformations in the structure of power.
The group, established in 2016 with the aim of strengthening the convergence between the academic institution and the media, enables teaching and professional practice to feed into one another within the global information and knowledge society.
Research areas of the Bitartez Group:
- Media, corporations and the public
- Profiles and skills of communication professionals
- Gender, communication and teaching
- Disinformation, media literacy and journalistic responsibility
- International communication
